Custom and AI-Generated Segments

Segment your users based on demographics, actions, a specific pattern, device, language, etc. to analyze each segment differently. Or let Tractific's AI engine create segments for you based on similar patterns, likelihood to convert, referrals, etc.

User Exploration

Find out what actions users take on your website. Each click, each scroll, each view counts. Filter and search user behavior to get a better view of how they use your website.

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