For a long time, marketing's purpose was solely selling. However, with the ad fatigue of customers, things have changed. Marketing turned into a competition in which value wins.
August 3rd, 2020You develop a new feature that your users have been waiting for and suddenly all the metrics go up. How can you be sure that the reason for the recent spike is because of the feature you added and not because of the recent press coverage of your company? Welcome to the world of a/b testing.
July 25th, 2020Email is the cheapest marketing method. You don't have to spend money on it unless you send millions of emails per month, and it is highly effective if you use it right. A part of writing a good email involves basic and the other part is all about cohort analysis. In this article, we will give 9 tips to write emails that convert.
July 24th, 2020