Read the most up-to-date posts from Tractific about analytics, conversion rate, startups and much more!
What makes Discord's user experience so great that they have a massive user base?December 12th, 2020
For a long time, marketing's purpose was solely selling. However, with the ad fatigue of customers, things have changed. Marketing turned into a competition in which value wins.August 3rd, 2020
You develop a new feature that your users have been waiting for and suddenly all the metrics go up. How can you be sure that the reason for the recent spike is because of the feature you added and not because of the recent press coverage of your company? Welcome to the world of a/b testing.July 25th, 2020